JÖRN GREEN · STRATEGIC OPERATOR
When the next decision matters.
The questions that matter. Evidence that stands up. A decision the company can defend.
I’m brought in when a founder-led technology company has several plausible paths, limited time and no reliable basis for choosing. I frame the decision, drive the evidence work and stay until leadership has a committed next move.

350
PEOPLE · ENTIRE GAMES ORGANISATION
52 → 64
TITLES / YEAR · NO MORE BUDGET
40 → 240 · 60M+
UBISOFT CONNECT · ORGANISATION & USERS
THIS IS FOR YOU IF
The cost of delay is rising.
I work best with founder-led technology companies moving from validation into growth.
- You are choosing which product, customer, market or go-to-market path to back.
- You need to know what must be proven before raising, investing or scaling.
- You must decide what to redesign, pause or stop—and the decision cannot keep drifting.
FRAME → EVIDENCE → COMMIT
One path from debate to movement.
Frame
Define the real decision, the trade-offs and the assumptions behind it.
Evidence
Test the critical assumptions against customer, market and operating reality.
Commit
Make the call, align ownership and start the first execution step.
“What immediately stood out was his ability to ask the right questions that move the process forward. He drives the work forward with focus and awareness.”
Madelene Johansson · Senior Transformation Leader & Head of PMO
WHERE THE JUDGEMENT COMES FROM
I have owned the consequences.
PLAY’N GO
Owned the games organisation end to end.
350 people · 52→64 titles per year · no budget increase.
UBISOFT
Built and led Ubisoft Connect end to end.
40→240 people · investment, product and delivery accountability · 60M+ users.
SONY
Built the IoT venture from the ground up.
Team and MVP → first commercial customer → shared infrastructure.
Earlier experience includes building studios and engineering organisations in Japan and China, leading global launches and turning underperforming products into profitable services. Today I am embedded in two venture-backed technology companies working through product-market fit, go-to-market and funding decisions.
WAYS TO WORK WITH ME
Choose the engagement around the decision.
The smallest useful intervention is usually the right place to start.
Decision Diagnostic
Identify the real question, the assumptions behind it and the smallest useful next step.
Commercial Validation
Test which customer, proposition and go-to-market path deserve further investment.
Facing a decision that could change the company?
Send me the decision you’re trying to make.